From $30M/yr to $195M/yr
in three years.
A cold DM in 2019. A full paid media rebuild. And every drop day record the brand has ever set.
A $30M brand running on the wrong people.
YoungLA had real momentum, a loyal community, strong organic pull, and a product people genuinely wanted to wear. The paid media operation didn't match any of it. VAs and unqualified buyers were managing Facebook and Google, making decisions that were costing the brand real money and real growth.
There was no TikTok ads strategy, despite TikTok being the exact platform where their audience lived. No Snapchat. Email and SMS were sending blasts with no segmentation, no flows, and no retention architecture. Drop days were hitting a ceiling around $400K, not because demand wasn't there, but because the ad infrastructure couldn't scale it.
We came in with a clear mandate: rebuild the paid media operation from the ground up, add the channels that were missing, and scale spend in a way that actually moved revenue.
A full rebuild across every channel.
Meta Ads, rebuilt from scratch
Tore down the existing campaign structure and rebuilt prospecting, retargeting, and retention campaigns with proper audience segmentation. Scaled daily spend from mid-5-figures to $60K/day during peak periods. One August alone became YoungLA's biggest non-sale month ever.
Google Ads, search, shopping, and PMax
Built out Google Search and Shopping from near-zero. Structured campaigns around high-intent branded and category terms, then layered in Performance Max with custom asset groups by product line. Google became a meaningful revenue channel that hadn't existed before.
TikTok, launched from zero
YoungLA had no TikTok ads presence when we started. We built the entire channel, creative direction, audience architecture, Spark Ads strategy, and media buying. TikTok became one of the most efficient new-customer acquisition channels in the mix, with results that TikTok themselves published as an official case study.
Snapchat, added as a scale channel
Identified Snapchat as an underutilized channel for the YoungLA demographic. Launched and scaled it as a supplementary prospecting channel, adding incremental reach without cannibalizing Meta efficiency.
Email & SMS, built retention infrastructure
Replaced spray-and-pray email blasts with a proper retention architecture: welcome series, abandoned cart, post-purchase, win-back, and VIP flows. Segmented the list by purchase behavior and engagement. Owned channels went from an afterthought to a significant share of total revenue.
For Her + EU expansion
When YoungLA launched For Her and expanded to the EU, we scaled to manage four separate ad accounts simultaneously, YLA US, YLA EU, YLA For Her US, YLA For Her EU, maintaining performance across all four while the brand was scaling into new markets.
1,290% ROAS increase. TikTok made it a case study.
When we launched YoungLA on TikTok, ROAS went from 1.76× to 24.46×, a 1,290% increase. The best-performing ad group hit 27× ROAS with a $4.28 CPA. Over a holiday weekend, TikTok drove a 3× increase in sales compared to the prior period.
TikTok published the results as an official case study. The channel went from nonexistent to one of the most efficient new-customer acquisition channels in the entire media mix.
Owned channels went from an afterthought to 56% more revenue.
Before we touched email and SMS, YoungLA was sending blasts. No segmentation, no flows, no retention architecture. We rebuilt everything, welcome series, abandoned cart, post-purchase, win-back, and VIP sequences, and migrated to Attentive for SMS.
The results: email revenue up 82%, SMS flow revenue up 745%, and a 56% increase in total attributed revenue compared to the previous platform. Blended ROI hit 96×. Over 1.49 million new SMS subscribers in 12 months, with 99% deliverability. Attentive published these results as a case study.
Email conversion rate: 127%. SMS conversion rate: 85%. These aren't channels that support the paid media, they're revenue lines in their own right.
YoungLA's 1M followers celebration. We were there.
Strategy sessions at the YoungLA warehouse. Understanding the product before scaling the spend.
Drop days went from a $400K ceiling to a $2.81M record.
When we took over, drop days were capped at around $400K. The ad structure was fragmented, the creative was thin, and there was no coordinated launch sequence across channels. The ceiling wasn't demand, it was infrastructure.
We rebuilt the launch playbook: coordinated spend across Meta, Google, TikTok, Snapchat, and email on the same day, with creative sequenced to match the drop timeline. Drop days stopped feeling like a ceiling and started feeling like a floor.
By the time YoungLA reached $176M in sales, as reported by Forbes, we were managing four ad accounts simultaneously: US, EU, For Her US, and For Her EU. Every record in the screenshots below was set while we were at the controls.
We have been working with the DTCMA team since 2022 and they have helped us soar into our first $100M/yr and consistently grow year over year!