11× ROAS.
First day.
Rebirth Labs had a 7-figure organic business and zero paid media. We had Meta and Google live within 24 hours, and hit 11× ROAS before the first day was over.
7-figure organic.
Zero paid media.
Sam Millsap built Rebirth Labs into a 7-figure business entirely on organic reach. No paid ads, no agency, no media buying team. Just a product that worked and a founder who knew how to talk about it.
The challenge wasn't the product, it was the category. Peptides sit in a gray area that most agencies won't touch. Standard Meta ad accounts get flagged on day one. Google requires manual approval workflows that most buyers don't know how to navigate. The result is that most peptide brands either stay organic or burn through ad accounts with nothing to show for it.
Sam came to us because we'd done this before. We had the accounts, the creative framework, and the approval process already built. What he needed was someone who could move fast and not waste his first impression on the platform.
4 Meta accounts.
Manual approvals.
$20K Google credits.
Before a single ad ran, we built the infrastructure. For a regulated category like peptides, the account setup is the hardest part, and the part most agencies get wrong.
4 Meta Ad Accounts
We provisioned 4 separate Meta ad accounts through our business manager, each with clean history and no prior policy flags. Regulated categories need redundancy. If one account gets restricted, the others keep running.
Manual Approval Workflow
Peptide and pharmaceutical-adjacent products require manual review from Meta's policy team. We know the process, the documentation, and the creative guidelines that get approvals instead of rejections.
Powered by RunAds.ai
Google campaigns were built and launched through our proprietary AI platform. RunAds.ai took the brand URL, analyzed the product catalog, and had campaigns structured and live within hours, not days.
$20K Google Ad Credits
New Google accounts are eligible for up to $20,000 in promotional credits. We handled the qualification process and applied the credits before Sam spent a dollar of his own budget on Google.
11 Google sales.
7 Meta sales.
4 hours in.
By the time most agencies are still "setting up tracking," we had 18 tracked sales and an 11× ROAS. The campaigns were live, the accounts were approved, and the data was flowing.
From launch
to $10M/mo.
Day 1 was proof of concept. The roadmap is scale. With the infrastructure in place and the approval workflows established, the path to $10M/month is a media buying problem, not a category problem.
Infrastructure & Launch
4 Meta accounts provisioned, Google launched via RunAds.ai, $20K credits applied, manual approvals secured. 11× ROAS on day 1.
Creative Scaling
Expanding the compliant creative library across static, video, and UGC formats. Testing offer angles, landing page variants, and audience segments to find the highest-efficiency scaling path.
Email & SMS Retention
Building the retention layer, Klaviyo flows, SMS sequences, and post-purchase campaigns, to maximize LTV and reduce dependence on paid acquisition.
$10M/mo Scale
With creative, retention, and account infrastructure in place, scaling spend aggressively across Meta and Google to reach the $10M/month revenue target.