Beat the team
that ran it
for 20 years.
Goli Nutrition had managed their own paid media internally for two decades. We were the first external team they ever hired, and the first to outperform their in-house buyers.
20 years of
internal media.
Zero outside help.
Goli Nutrition is one of the most recognized supplement brands in the world, best known for making apple cider vinegar gummies a mainstream product. For two decades, their paid media was managed entirely in-house by a team that knew the brand inside and out.
That's a high bar to clear. An internal team has institutional knowledge, direct access to leadership, and no agency overhead. The only way to beat them is to be measurably better at the actual work, better creative, better structure, better efficiency.
We were brought in as a test. One quarter to prove we could outperform a team that had been running the account since before most of our competitors existed.
Restructured. Retested. Outperformed.
Campaign Restructure
Rebuilt the Meta campaign architecture from the ground up, separating prospecting, retargeting, and retention into distinct structures with proper budget allocation and audience exclusions.
Creative Strategy
Developed a fresh creative testing framework. New angles, new formats, new hooks. The internal team had been running the same creative playbook for years, we brought a new perspective and tested systematically.
Spend Efficiency
Scaled spend profitably within the first quarter. CPAs came down, ROAS went up, and we built a clear path to continued scaling without bleeding efficiency.
First external team in Goli's history to outperform their internal buyers.
Within the first quarter, we had restructured campaigns, launched new creative, and scaled spend profitably, beating the benchmark the internal team had set over 20 years. It's the kind of result that doesn't happen by accident.