+$30M revenue.
CPA down $20.
Fitment Industries was running paid media on a single channel with a rising cost per acquisition. We rebuilt the entire paid media engine, and added $30M in revenue while cutting what they paid for each customer.
Single channel.
Rising CPAs.
$45M ceiling.
Fitment Industries is one of the largest aftermarket wheel and tire retailers in the country. They'd built a strong business on Google Shopping, but they were hitting a ceiling. CPAs were climbing, the channel was saturated, and there was no clear path to the next level of growth.
The problem wasn't the product or the brand. It was the structure. A single-channel paid media operation is fragile, when that channel gets more competitive, your entire business feels it. Fitment needed a diversified, full-channel approach that could grow efficiently at scale.
We came in and rebuilt the entire paid media engine from the ground up.
Full-channel restructure across paid search, shopping, and retargeting.
Google Shopping Restructure
Rebuilt the Shopping campaigns with proper product segmentation, bid strategies, and feed optimization. The existing structure was leaving significant revenue on the table with inefficient bidding and poor product grouping.
Paid Search Expansion
Expanded beyond Shopping into branded and non-branded search campaigns. Captured high-intent buyers who were searching for specific wheel and tire combinations, a segment the previous structure was missing entirely.
Meta Retargeting Engine
Built a Meta retargeting infrastructure to capture the large volume of site visitors who didn't convert on first visit. Automotive buyers research extensively before purchasing, the retargeting layer converted that research into revenue.
CPA Optimization
Systematically reduced cost per acquisition across every channel through audience refinement, bid optimization, and creative testing. Cut $20 from the average CPA while simultaneously scaling total spend and revenue.
$45M to $75M.
CPA down $20.
The full-channel restructure added $30M in annual revenue while reducing the cost to acquire each customer by $20. Fitment went from a single-channel operation to a diversified paid media engine that could scale efficiently across multiple platforms.